Khuram, David, Haydar and Pragnesh are the founders of IDM and have worked together since 2001. We all have a passion for driving "real-world" value from advanced analytics.


The team at IDM have extensive cross industry
experience in the field of data analytics dating back to 1991
and are proud to have been a trusted partner to organisations
of all types and sizes. We’ve delivered a range of high
Return on Investment solutions across multiple industries including Retail, Finance, Government, Online and Telecommunications.


We are an enthusiastic group who are motivated by delivering quality solutions
to our clients, building
long term working relationships and exceeding expectations.

Khuram Kirmani

Khuram brings over 26 years of senior experience to his leadership of IDM. He believes in building trusted relationships with clients based on delivering demonstrable value and is focused on driving the continued growth of IDM.

David Snocken
Commercial Director

David is responsible for IDM's Retail propositions. He brings over 20 years of Retail industry expertise in data mining, analytics and visualisation techniques to the role and is focused on keeping IDM's Retail product suite positioned at the forefront of its market.

Haydar Kirmani
Chief Technical Officer

Haydar is responsible for the development of IDM's solutions. Haydar has pioneered “Train of Thought” analytic engines and data mining techniques and brings over 19 years' experience in the development of complex analytic solutions to his role. He leads IDM's development centre and is focused on keeping our solutions in line with current technology trends.

Pragnesh Patel
Director of Analytics

Pragnesh brings 17 years' experience to the role and is responsible for ensuring that existing clients and new product propositions take full advantage of the capabilities of our analytic platform to deliver value to our clients.

Paul Tse
Head of Retail Consulting

Paul brings 11 years of experience in successful IT project delivery to IDM and is responsible for all aspects of solution implementation, support and client satisfaction for IDMs Retail clients.

Qasim Kirmani
Head of Global Banking and Financial Services

With a background in Finance and Investment, Qasim is responsible for the definition of the Financial Services propositions for our analytic platform and leads the go-to-market.

Shakir Hussain, PhD
Senior Data Scientist

An expert in Machine Learning, Artificial Intelligence, Data Mining, Algorithms, Mathematics and Statistics. Shakir ensures that the most valuable combinations of techniques are deployed with our clients and that our analytic platform delivers the capabilities of leading-edge research.