"Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?"

Steve Lohr

Train of Thought

Critical business questions can often be impossible to fully define up-front in a way that allows a report/query to be written to deliver the answer. Instead, our analytic platform allows a professional business user to start with a rough idea and explore the data step-by-step until they find the answer they’re looking for. This “Train of Thought” process allows the subtleties of data to be taken into account and reduces the risk of being distracted by False Positives.


Our analytic platform does not require you to define your analytic requirements prior to implementation. It is fast enough to support Train of Thought analysis without the need to pre-calculate, aggregate or summarise the data. This approach ensures that the richness of your data is never lost.


Our innovative data engine combines multiple detailed data sources (whilst maintaining the richness of all sources) and will scale cost effectively to billions of data records.


Our solutions are available either on-premise, hosted or Software as a Service. Implementation requires minimal client IT resource and can be rapidly deployed as a standard packaged solution or as a customised installation.

Return on Investment

Always within 12 months and often much sooner. We work closely with our clients to agree RoI measures and assist in monitoring the results.


By providing unconstrained analysis of detailed data, our analytic platform is always ready to answer new questions against historic data.

Analytic Techniques

Our analytic platform seamlessly combines advanced visualisation techniques, statistics, Data Mining and Machine Learning algorithms and simulation techniques (such as Monte Carlo, Importance Sampling, Markov Chain Analysis and Association Rules), to deliver the benefits of predictive and descriptive data analysis to non-technical professionals.

False Positives

Often patterns in data can be easily discovered, but after further analysis turn out to be either not actionable or not valuable. Train of Thought analysis allows these to be avoided before valuable resource is wasted.

Analytic Services

Our team of highly skilled analysts are available to work with you as much or as little as required to share “best practise” and analytic experience with you to help drive best value.